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About Us

From Vision to Vogue

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About Usha Designer Studio

With over a decade of dedicated craftsmanship, Usha Designer Studio stands as a trusted name in bespoke tailoring — where every garment is an art form, and every stitch carries purpose.

From timeless bridal blouses to elegant crop top lehengas, from saree-to-frock transformations to chic Indo-Western styles, we bring your vision to life with precision, care, and creativity. Our team of seasoned artisans and fashion specialists have collectively delivered 50,000+ custom outfits across 12+ countries, upholding the values of excellence, fit, and individuality.

Whether it’s traditional maggam work or modern computer embroidery, every piece is handcrafted or digitized with unmatched finesse. We pay meticulous attention to detail, ensuring your outfit doesn’t just fit your body — it fits your story.

At Usha Designer Studio, you’re not just a customer. You’re a co-creator. We guide you from initial consultation to final fitting, delivering garments that blend Indian heritage with global sensibilities.

Meet Our Artisans


Usha Lella, CEO and Founder of Usha Designer Studio

Usha Lella, CEO

Founder & Chief Designer

Bose Lella

Marketing & Digital Distribution

Head of Artisans, Usha Designer Studio

MD Ashraf

Head of Artisans

The 6D Process for Usha Designer Studio

This robust, six-step framework guides your project from initial concept to a finished, high-quality product, ensuring a seamless and exceptional client experience.

Discover

We begin with a personalized style consultation to understand your specific needs. Our focus is on the wearer, the occasion, and your personal style to ensure the perfect fit and silhouette for your custom piece.

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  •  Client Briefing: We discuss your needs, occasion, and design preferences.
  •  Body Analysis: We take detailed measurements and note your body type.
  •  Initial Concept: We explore styles, colors, and the desired fit.
Define

We translate the consultation into a precise garment plan. This involves finalizing the design sketch and selecting all the materials, trims, and embellishments to create a detailed blueprint for production.

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  •  Design Sketch: We finalize the visual concept of the garment.
  •  Fabric & Trims Selection: We choose the perfect materials and accessories.
  •  Pattern Drafting: We create a precise pattern based on your measurements.
Design

This is where we bring the technical aspects of the garment to life. We create a practice piece, or toile, to test the fit and make any necessary design adjustments before cutting into the final fabric.

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  •  Technical Drawing: We draft detailed construction plans.
  •  Muslin/Toile Creation: We create a mock-up to test the fit and proportion.
  •  Client Review: We hold a fitting to ensure the pattern is perfect.
Deliver

The moment has arrived. We deliver your perfectly tailored, bespoke garment. We provide instructions on care and maintenance, and we follow up to ensure you're completely delighted with your new creation

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  •  Garment Handover: We present the finished, polished piece.
  •  Care Instructions: We provide guidance for long-term care.
  •  Post-Delivery Follow-up: We ensure your total satisfaction.
Develop

Our skilled team begins the intricate garment construction. Each piece is expertly cut and stitched with meticulous attention to detail, ensuring the highest standards of quality and craftsmanship throughout the tailoring process.

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  •  Expert Cutting: We carefully cut the chosen fabric.
  •  Hand Stitching & Sewing: We construct the garment with precision.
  •  Quality Assurance: We perform rigorous checks at every stage.
Deploy

The garment is ready for its final fitting. We make any necessary alterations and add the finishing touches. This ensures the piece hangs perfectly, feels comfortable, and is completely ready for you to wear.

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  •  Final Fitting: We ensure the garment's flawless fit.
  •  Finishing Touches: We add buttons, closures, and press the garment.
  •  Final Inspection: We do one last check to ensure perfection.

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Ready to Make a Sustainable Style Statement? Design Your Upcycled Outfit Now!

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Turn Waste into Wearable Art. Contact Us for a Custom Saree Transformation.

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Give Your Old Saree a New Life. Book a Consultation with Usha Designer Studio.

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